![]() ![]() ![]() It’s essential to spot genuine influencers with real followers and engagement, as opposed to those using botting practices to inflate their follower count.īrands should consider the authenticity of an influencer’s audience and the likelihood of achieving a high engagement score before investing in influencer marketing. Through basic Q&A interactions, chatbots can help resolve common problems faced by customers.įor example, some bots may be used to increase follower counts via social media automation, while others may be part of a botnet engaged in malicious activities. Whether it’s booking a haircut or a facial, chatbots can handle appointment scheduling for in-store services.Ĭhatbots can answer common questions, such as product pricing, service and repair times, and more.Ĭompanies can use bots to notify consumers of special deals and promotions, boosting their marketing efforts.Ĭhatbots can guide customers through a simple product-purchase process, enhancing the overall shopping experience. Here are some functions that companies may employ chatbots for:Ĭhatbots can greet visitors to a company’s social media site, providing a warm and inviting experience. While many social media users are concerned about malicious social media bots and botnets that manipulate social media, chatbots used for good can deliver a seamless customer experience within defined parameters. This level of automation, which involves a certain degree of artificial intelligence, is transforming the way businesses interact with their customers.Customers can receive immediate assistance, regardless of the time of day, without the need for human management.Unlike traditional methods that require filling out contact forms or making phone calls, chatbots provide real-time, end-to-end interactions in one place. ![]() These bots can be used on widely popular messaging apps, including Facebook Messenger, WhatsApp, WeChat, and Viber. and around the world, social media bots, particularly chatbots, offer a ‘good’ opportunity to engage with customers and streamline interactions from inquiry to sale and payment. How Chatbots can help businesses in marketing?įor marketers in the U.S. ![]()
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