![]() By delivering an evolved Anytime Fitness experience – both in the gyms and outside of them – the brand can successfully tailor each member's access to personal training, nutrition coaching and recovery services. Now in the process of rolling out its "Real AF" platform systemwide, Anytime Fitness is also revamping club interiors to help put coaching front and center and is developing a more interactive digital experience. ![]() As part of Anytime Fitness's Real AF evolution, the brand is building authentic interactions between Anytime Fitness coaches and members both in person and via the brand's mobile app and is cultivating a vibrant community of support, information and motivation. So, the fastest-growing fitness franchise launched its "Real AF" campaign in 2021 to deliver a holistic approach to fitness, health, and wellness through a commitment to omni-channel and in-club experiences. With more than four million members, Anytime Fitness is considered to be one of the strongest and most established fitness franchises worldwide.ĭespite its industry leadership and rapid growth over two decades, Anytime Fitness's co-founders Dave Mortensen and Chuck Runyon recognized a need to adapt to meet today's evolving consumer preferences. Established 20 years ago, the brand has been built on the foundation of 24/7 gym access and provides each member with a "key" to the gym, so they can work out at any time at all of Anytime Fitness's locations across the globe. ![]() ![]() With more than 5,000 locations in over 40 countries and a presence on all seven continents (yes, even Antarctica), Anytime Fitness has become the largest fitness franchise in the world. ![]()
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